Przekształcenia w sektorze handlu detalicznego i strategiach przedsiębiorstw na rynkach towarów konsumpcyjnych w Polsce
Transformations in the Retailing Sector and in Enterprises’ Strategies in the Markets for Consumer Goods in Poland

Summary/Abstract: The study’s aim is to present forms of economic activity and structures of the contemporary retail trade in Poland as well as enterprises’ marketing strategies in this sector, with a particular consideration of retailing in towns. The article is based on the literature of the research subject, available statistics, consulting firms’ analyses, and own research. It comprises the presentation of forms of retail trade and ways of its division, the structure by size of stores, and sales value, development of the sector of modern trade facilities in towns as well as an outline of the main strategies of commercial enterprises in the markets for consumer goods (pricing and marketing strategies and entering into the market).

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