Pilotażowe wdrożenie modelu instytucji i standardów usługi interwencji kryzysowej i poradnictwa specjalistycznego dla osób z niepełnosprawnością jako przykład zasad marketingowego działania w jednostce organizacyjnej pomocy społecznej
Pilot Implementation of the Model of Institutions and Standards of the Crisis Intervention Service and Specialist Consultancy for Handicapped People as an Example of Principles of Marketing Activity at an Organisational Unit Carrying out Social Work

Summary/Abstract: In order to ensure implementation of social work services at the level guaranteeing achievement of their objectives, the Ministry of Labour and Social Policy has undertaken an initiative aimed at working out standards of social work services provision. Ultimately, there is planned implementation of the worked out standard by way of normative acts being applied. An aim of considerations is to present the example of application of marketing principles of activity in formation of social work services by institutional organisational units for social work activities. In her article, the author showed that the proposed in the tested standards and in the model of institutions solutions are compliant with the marketing principles of organisations’ activities. A result of the marketing approach to formation of the social work service is provision for the local community of the services adequate to its needs. The article is a review of literature.

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