How did they make it? An examination of online personal branding: A pitch
How did they make it? An examination of online personal branding: A pitch
Author(s): Charlane WongSubject(s): Accounting - Business Administration
Published by: EDITURA ASE
Keywords: Pitching Research; Marketing; Branding
Summary/Abstract: This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.
Journal: Journal of Accounting and Management Information Systems
- Issue Year: 16/2017
- Issue No: 3
- Page Range: 413-420
- Page Count: 7
- Language: English