Przestrzenne zróżnicowanie zachowań konsumentów na rynku usług zdrowotnych na przykładzie lecznictwa uzdrowiskowego
Spatial Differentiation of Consumers’ Behaviours in the Market for Health Services on the Example of Health Resort Treatment
Author(s): Jolanta MirekSubject(s): Business Economy / Management, Organizational Psychology, Health and medicine and law, Financial Markets
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: health resorts; health resort treatment; consumers’ behaviours; behaviour spatial differentiation;
Summary/Abstract: An aim of this study is to identify the differences in consumers’ behaviours in the market for health services in spatial terms on the example of health resort treatment. The article is of the research nature and is based on an analysis of the existing data. Based on them, the author presented the distribution of variable connected directly or indirectly with behaviours by provinces where the statutory health resorts are located. The carried out analysis allowed statement that there is in Poland a diversified pattern of behaviours towards the choice of health resorts.
Journal: Handel Wewnętrzny
- Issue Year: 356/2015
- Issue No: 3
- Page Range: 152-163
- Page Count: 12
- Language: Polish