Analiza zachowań konsumentów sushi na rynku warszawskim
Analysis of Behaviours of Consumers of Sushi in the Warsaw Market

Summary/Abstract: An aim of the study was to analyse behaviours of consumers of sushi based on findings of the survey carried out in the period from June to July 2013 among Warsaw inhabitants. The factors determining behaviours of the respondents include, first of all, flavour values and quality of sushi as well as appearance and service aesthetics. In the opinion of consumers who appeared to be mostly young people, with higher education and well evaluating financial condition of their household, the sushi components, particularly fish and seafood, contain valuable for health nutrition ingredients. In the light of the still low fish consumption in Poland and in case of a further development of the market for sushi, the growing interest of consumers may contribute to improvement of the pattern of consumption by big cities inhabitants. Important is also to undertake educational and information measures as regards the nutrition recommendations on fish consumption – both in terms of quantity and quality, composition and way of preparation.

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