Jöttünk, láttunk, visszatérünk: a visszatérő turisztikai forgalom
We Came, We Saw, We Return: the Repetitive Tourist Mobility
Author(s): Gábor Bódis, Gábor MichalkóSubject(s): Social Sciences, Economy, Geography, Regional studies
Published by: Központi Statisztikai Hivatal
Keywords: tourism, destination; marketing; return mobility
Summary/Abstract: Loyal customers represent outstanding importancenot only for tourism operators, butalso for the entire destination as their demandprovides a substantial economic stability.The return, coupled with a favourableresult in increasing operational statistical indicators,reflects the success of the tourismindustry in a specific region. Being the first inHungarian literature, the present study offersa comprehensive overview on the specialcharacteristics of the returning tourist mobility.The described theoretical approaches caneasily be transferred to everyday’s planningpractice.
Journal: Területi Statisztika
- Issue Year: 57/2017
- Issue No: 03
- Page Range: 294-310
- Page Count: 17
- Language: Hungarian