Niche Structures in Television. Video Poetry – Visually Reading the Reality
Niche Structures in Television. Video Poetry – Visually Reading the Reality

Summary/Abstract: Nowadays, there is an evident need for a visual culture, and this implies changes in the audiovisual field, beyond simply following TV schedule patterns that can create a target audience, and, at the same time, an anesthetized journalist. Changing the convention of declamation discourses and of TV formats can lead to an opening of the televisual field to complex types of communicators and schemes of communication, closer to art. This would establish an enriching formula to the audiovisual journalist’s role, making him a creator, an author of a rubric generally referred to as visual essay, in which we can find the video poetry niche. Therefore, I will present an applied study of some personal verses. One of the conclusions will be the necessity to create new media pedagogies that can support a less aesthetically poor visual medium in TV formats and the raising of awareness to the danger of erroneous interpretations of the visual message.

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