Oczekiwania konsumentów wobec preparatów kosmetycznych pochodzenia naturalnego wykorzystywanych w zabiegach SPA & Wellness
Consumers’ Expectations towards the Cosmetic Preparations of the Natural Origin Used in SPA & Wellness Treatments

Summary/Abstract: Article’s aim: assessment of effectiveness of application of cosmetic treatments and fitness on the base of cosmetic products of the natural origin offered at SPA & Wellness centres in Kołobrzeg in the opinion of women making use of services in this area. Research approach: the research material was secondary and primary information sources. The primary data were obtained by way of the survey with 120 female respondents. Main research findings: most respondents were interested in the contents of natural components and active substances in the preparations used in the offered cosmetic treatments and they were ready to incur higher financial expenses related thereto. In nursing treatments with the use of cosmetic products of the natural origin and in effectiveness thereof were interested especially women aged above 30 years. Practical implications: the use of cosmetic treatments on the base of natural preparations requires regularity of application thereof significantly influencing retention of effects of nursing therapy. However, it is connected with higher financial expenses incurred by potential clients on services in this respect. Social implications: at present, there is noted a very intensive growth of interest in application of natural and ecological cosmetics by the society. Article’s category: research article.

• Details
• Contents