Wykorzystywanie technologii informacyjno-komunikacyjnych we wspieraniu podstawowych kierunków rozwoju polskich firm ubezpieczeń gospodarczych
Use of Information and Communication Technologies in Supporting Basic Development Directions of Polish Commercial Insurance Companies

Summary/Abstract: Currently, the observed increase in activity of Polish insurance companies is primarilyreflected in the development of modern insurance services, including those offeredthrough the Internet, in improving marketing strategies and in actions aimed atintensifying actions in order to start insurance business in foreign markets.In all these areas of activity an important role is being played by the use of informationand communication technologies and by having an appropriate e-business strategy.Article aims to describe the types of e-business strategies used in the insurancebusiness and the importance of the use of information and communication technologiesin supporting the basic directions of development of the Polish insurance companies.

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