Czynniki determinujące innowacyjność przedsiębiorstwa
The Factors Determining Enterprise’s Innovativeness
Author(s): Eugeniusz MichalskiSubject(s): Business Economy / Management, Organizational Psychology, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: innovation; enterprise; creativeness; process; development; competitiveness;
Summary/Abstract: Innovation consists in transformation of ideas and creative invention in useful goods, services or technologies. It contains activities of the research, organisational, financial and marketing nature. Innovation plays different roles at each stage of the enterprise’s life cycle. The innovative-focused enterprise is able to transform an original concept in a useful outcome, it can stimulate employees to creativeness and cope with competition.
Journal: Handel Wewnętrzny
- Issue Year: 353/2014
- Issue No: 6
- Page Range: 78-87
- Page Count: 10
- Language: Polish
