Балкан и Југоисточна Европа у Њујорк Тајмсу од 1998. до 2007
The Balkans and the Southeast Europe in The New York Times, 1998 to 2007

Summary/Abstract: This work focuses on the research of media texts from the daily newspaper New York Times, which include words “Balkans”/“Balkan” and “Southeast Europe”/“Southeastern Europe”, and which were published over ten years period, from 1998 to 2007. Two columns were analyzed, “Editorials” and “Opinion”, since they are the best picture of the additude of media towards the subject or issue in question. The special focus was on the context and discourse of the stories about this region, keywords which were used and the question of different approach, depending on the words which authors used to refer to this area – Balkan or Southeast Europe. In order to give a wider picture about the sample, the media texts, this paper will start with the presentation of the New York Times, and after that the research will be presented – the general results, categories, variables and the most important conclusions.

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