Zachowania i preferencje konsumentów produktów FairTrade
Behaviour and Preferences of Consumers of Fair Trade Products

Summary/Abstract: An article is an analysis of findings of the research carried out at IBRKK on the market for Fair Trade products in Poland. The author describes the selected aspects of behaviour of the consumers aware of the Fair Trade ideas and movement who, while selecting the products labelled with the Fair Trade certificate, support financially small producers and farmers of the least developed countries, but, at the same time, effectively meet their needs. The contained in the article information, inter alia, on the assortment of products and motives which guide purchasers of Fair Trade products when selecting and making their purchasing decisions, may contribute to an increase of the interest in responsible consumption as well as convince other consumers to buy ethical products.

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