Rola edukacji finansowej w racjonalizowaniu zachowań konsumentów
The Role of Financial Education in Rationalising Consumers’ Behaviour

Summary/Abstract: An aim of the author’s considerations is to show the state of knowledge and the need to undertake education of Polish consumers as regards finance in the market for banking services in Poland. Financial education provides consumers with an ability to correctly identify opportunities and threats posed by financial products, not only by the basic ones but particularly by those up-to-date, with a high degree of complication. In order to achieve the assumed goal the author used the method of review of the subject literature and presented findings of secondary surveys and primary research. In July and August 2012, the author carried out, through a professional research company, a quantitative survey comprised of two parts. In the first part, there were carried out interviews with the use of a structured questionnaire by the technique of face-to-face interview. A subject of the research was purposely selected adult Poles, men and women, with different education, having mortgage credit and at least one consumer credit. An aim of the varied out research was to diagnose the type of knowledge possessed by consumers on the rights they are entitled to in the market of banking services. The research was carried out on 5 voivodeship cities of Poland: Warsaw, Krakow, Wroclaw, Gdansk and Poznan. The sample size amounted to 430 individuals. The research was supplemented by the method of on-line survey with 77 respondents. As the findings show, the Polish society aims at formation of the civilisation of individuals financially educated, having access to and using banking services at a higher and higher level, aware of their rights in the market for banking services, who will be able to achieve their current financial stabilisation and to secure their future. The article is of the research nature.

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