The Franchise Model of Business in the Pharmaceutical Market
The Franchise Model of Business in the Pharmaceutical Market
Author(s): Marta Joanna ZiółkowskaSubject(s): Business Economy / Management, Health and medicine and law, Economic development, Financial Markets
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: franchise; pharmaceutical market; cooperation development; pharmacies; franchise ties;
Summary/Abstract: This article is an attempt to determine the possibilities and opportunities for implementation of the developmental strategy with the use of the model of franchise cooperation in the pharmaceutical market. In her research, the author used the desk research method and, in particular, the analysis of industry’s data. She presented the degree of development of franchise ties in the pharmacy market in Poland. There are also indicated the determinants of the use of franchise in the pharmacy market in Poland. Next, the author carried out conclusion-drawing relating to the perspectives of development of the market in question in Poland with a particular consideration of franchise ties taking place in it. The article is characterised with practical and social implications as regards extending the knowledge of the possibilities to use franchise in the pharmaceutical industry.
Journal: Handel Wewnętrzny
- Issue Year: 2014
- Issue No: 2
- Page Range: 77-86
- Page Count: 10
- Language: English