Jan W. Wiktor, Komunikacja marketingowa, Modele, struktury, formy przekazu, Wydawnictwo Naukowe PWN, Warszawa 2013, ss. 376
Jan W. Wiktor, Marketing communication, Models, structures, forms of communication, Scientific Publishing House PWN, Warsaw 2013, pp. 376
Author(s): Bogna PilarczykSubject(s): Review, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Summary/Abstract: Review
Journal: Handel Wewnętrzny
- Issue Year: 2014
- Issue No: 2
- Page Range: 171-174
- Page Count: 4
- Language: Polish
