Priprema za marketing posloprimatelja u visokoškolskome poslovnom obrazovanju
The Preparation for the Job-Seeker Self-Marketing in the Higher Business Education

Summary/Abstract: The paper deals with the preparedness of students, future job seekers, for the transition from the university to the labour market. The aim of the research presented in this paper is to determine the extent to which the student population is familiar with the preparation to enter the labour market during their business education at public universities. Thus, constant adaptation and innovation are required from the university in oder to improve the quality of education so that the outcome of the educational process would be an individual with a high-quality education, who would then contribute through their work to the development of the whole society. After graduation, the main problem of the graduates when searching for job is how to conceptualize themselves in the context of „products“ to be placed on the labour market. The research findings show the job seekers’ lack of knowledge in self-marketing among university students, which indicates the need for such educational programmes that would improve the preparation for their entry into the labour market.

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