Rola designera w procesie rozwoju nowego produktu
Role of Designer in the Process of New Product Development

Summary/Abstract: An aim of considerations is to present the changing role of designer in the process of new product development. Traditionally, the role of designers was to assign products a new external appearance, aesthetics. Such an understanding corresponds with the definition of the terms ‘design’ and ‘industrial design’. However, recently there can be observed a systematic growth of the interest in design in a much wider sense of this notion. Design more and more often is a source of innovation, of interpretation of the changes taking place in the market, a tool building company’s competitive advantage in the market. The article is of the conceptual nature, it is based on the literature review, and it presents the change of the role of designers during the process of new product development. Practical implications mean, first of all, delivery of knowledge and tools to Polish managers, who want to start work with designers, as well as provision of information on benefits of a broader perception of the role of designers in a business. Social implications mean assistance in communication between managers and designers.

• Details
• Contents