Czynniki determinujące korzystanie z handlu elektronicznego przez konsumentów
Factors Determining the Use of Electronic Commerce by Consumers

Summary/Abstract: An aim of considerations is to present the factors affecting consumer decisions connected with purchasing goods and services via Internet. For this purpose, the author of the study used the Polish and English-language literature. The author of the article analyses the factors determining purchasing goods and services via Internet as well as the factors affecting the choice of Internet shop by Internet users. Consumers using e-commerce more and more often begin to pay attention to non-price factors such as, for example, shopping security, Internet shop’s reliability. More and more often they seek on Internet for information in order to optimise their consumer decisions. In turn, sellers should be aware that distribution of goods via Internet ought to support the sales carried out through stationary POS.

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