Metoda gromadzenia danych a ekwiwalencja wyników pomiaru systemu wartości w 5- i 7-stopniowych skalach ratingowych Likerta
Method of Data Collection and Scores Equivalence in Reference to the Value System Measurement Based on 5- and 7-Point Likert Rating Scales
Author(s): Piotr Tarka, Mirosława KaczmarekSubject(s): Methodology and research technology, Sociology of Culture, ICT Information and Communications Technologies
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: Likert rating scale; measurement; method of online survey and auditorium;
Summary/Abstract: An objective of the article is to present the results of empirical research based on the comparative analysis of 5- and 7-point Likert rating scales, including two independent methods of primary data collection. The authors conducted an experiment with a 130-person group of respondents. As an empirical example, there were considered attitudes of young people towards their value system, in particular their attitudes to “hedonistic-utilitarian way of life”.
Journal: Handel Wewnętrzny
- Issue Year: 2013
- Issue No: 5
- Page Range: 43-57
- Page Count: 15
- Language: Polish