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Factors Influencing the Selection of Salty Snacks by Young Consumers

Summary/Abstract: An aim of the authors’ deliberations was to describe the important factors determining consumer behaviour, particularly those connected with the process of making decisions on buying salty snacks by young consumers. The research was collected on the basis of an analysis of the available literature, data originating from research carried out by public opinion research agencies, and from a primary study. The latter was carried out in 2011 on the sample of 430 respondents aged 18-25 lat. The interviewed people were student of various faculties of the Warsaw University of Life Sciences. An analysis of the collected empirical material has allowed for statement that salty snacks are products frequently bought by students. Almost 40% of the respondents declared purchasing of products of this type with frequency of several times a month, and 30% of the interviewed individuals – 2-3 times a week. More than 2/5 of the surveyed students spent on salty snacks over one month the amount of 21-30 zlotys. The obtained data may be a basis for undertaking measures by specialists and institutions dealing with the issues of foods and nutrition in order to raise the level of awareness and to educate young consumers with view of the principles of rational nutrition, connected, inter alia, with showing the impact of salty snacks on human health and functioning.

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