Demographic Variables and Job Performance: Any Link? (A Case of Insurance Salesmen)
Demographic Variables and Job Performance: Any Link? (A Case of Insurance Salesmen)

Summary/Abstract: This paper examines the relationship between socio-economic backgrounds of insurance salesmen on the job performance. The demographic factors studied include age, marital status, educational qualification, job tenure and gender. Using a descriptive design, a total of one hundred and thirteen respondents were studied. Using primary data generated through 1 questionnaire, the result of the study analyzed by both regression and correlation indicated a moderate positive relationship between the variable studied and job performance. Jointly, they account for 13% of factors explaining the performance of job of the respondents. However marital status and job tenure were found to be mostly predictive of job performance of insurance salesmen. The paper discussed the implications for the practice of management and human resource management.

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