Medijske ikone i medijska pismenost danas
Media Icons and Media Literacy Today

Summary/Abstract: Because of the significant role that media have in contemporaneity, there are numerous phenomena that have to be defined and analyzed. Some of those are media iconization and media literacy. Iconization can be defined as presentation or nomination of a person or a thing. Although this term exists as long as human civilization, it changes its own meaning through different periods of social evolution. Nowadays, we can talk about celebrities as icons, which are presented by media. We need to analyze how they affect our lives and too do that, we need to understand what media literacy is – it is our capability to understand information presetented by media and use it the right way in our lives.

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