Marka jako czynnik determinujący wybory żywieniowe dzieci
Brand as a Factor Determining Children’s Food Choices

Summary/Abstract: The survey’s objective was to evaluate brand’s impact on children’s food choices. The survey was carried out at the turn of March and April 2011. The survey group was comprised of children (n=40) aged 5-6. Children were choosing from among the deliberately chosen product groups. There was also sent a questionnaire to the surveyed children’s parents, which provided the information on family’s eating habits. There were indicated correlations between the children’s positive attitude towards branded products and the number of hours designed to watch TV, frequency of TV watch during meals, frequency of accompanying the parents while shopping and frequency of staying at the fast food type bars. Products of the global brands were chosen more often and evaluated better that products of the local brands. The brand’s impact on children’s nutrition choices were considered as significant and, at the same time, dependent on the family’s eating habits.

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