Rynek PLP wielkopowierzchniowych detalistów sieciowych FMCG w Polsce
Plp market in large retail fmcg outlets in poland
Author(s): Leszek Michalczyk Subject(s): Business Economy / Management, Accounting - Business Administration, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: private label products; large retailing outlet chains in Poland;
Summary/Abstract: The article attempts a characterisation of the PLP market in large retail outlets in Poland. Large chain shops play a very important role in the PLP market, of which the main share belongs to Wal-Mart. In Poland, likewise, private labels have dominated the market for at least several years. The article discusses the definition and history of the PLP market in large retail and its marketing perspectives.
Journal: Handel Wewnętrzny
- Issue Year: 2012
- Issue No: 2
- Page Range: 66-80
- Page Count: 15
- Language: Polish