Класична музика у новом миленијуму: повратак филантропије
Classical Music in the New Millennium: Return of Philantropy

Summary/Abstract: Artists need economic base and financial support, either by individuals, corporations, non-profit organizations or government institutions. Investing in culture implies the provision of natural and human resources for artists and cultural institutions, in order to achieve, in return, certain counter services - generally improving the image. Those who want to influence the world must offer to the society something healing and positive, such as culture and art. These contribute to the vitality and mental health of society in finding the sense of identity and the meaning of life in turbulent times. Thus the benefactor eternalizes his name for future generations while artists sometimes become a living advertisement of their patrons or sponsors. In 2011, Ministry of Serbian Culture established the »Golden Wreath« award for the contribution to the development of Serbian culture through sponsorship and donations. This is the ideal form of support for the existence and development of arts and classical music in Serbia.

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