Zdrowy styl życia jako nowy trend w zachowaniach współczesnych konsumentów
Healthy lifestyle as a new trend in the behavior of modern consumers
Author(s): Irena Ozimek, Anna DąbrowskaSubject(s): Media studies, Health and medicine and law, Marketing / Advertising, Human Resources in Economy
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Summary/Abstract: Recently, there has been growing in importance care of one’s health and condition. In those actions, a very important role is played by recreation, sport and proper nutrition. The relationship between health and recreation, sport and nutrition is evident and multilateral. There is also worth emphasising the fact that recreation and sport analysed in the context of health participate in the process of formation of human capital.
Journal: Handel Wewnętrzny
- Issue Year: 2011
- Issue No: 4
- Page Range: 52-61
- Page Count: 10
- Language: Polish