SEGREGATE THE WHEAT FROM THE CHAFF ENABLER: WILL BIG DATA AND DATA ANALYTICS ENHANCE THE PERCEIVED COMPETENCIES OF ACCOUNTANTS/AUDITORS IN MALAYSIA?
SEGREGATE THE WHEAT FROM THE CHAFF ENABLER: WILL BIG DATA AND DATA ANALYTICS ENHANCE THE PERCEIVED COMPETENCIES OF ACCOUNTANTS/AUDITORS IN MALAYSIA?

Summary/Abstract: Purpose: The rapid development of Big Data and data analytics has prompted this study to review and to explore how and why Big Data and analytics can help to hone Malaysian auditors/accountants competencies (perceived) in performing their job. Design/Methodology/Approach: Using an exploratory, qualitative method, the study elicited relevant information from a group of experienced Malaysian accountants/auditors. In-depth interviews and written opinions were used to provide input required for further investigation. Findings: Four main areas of Big Data and analytics skills revealed that Malaysian accountants/auditors were perceived to be competent in IT skills (e.g. SAP and ERPs), Big Data infrastructure skills (e.g. 4Vs – volume, velocity, variety and veracity abilities) and Big Data management skills (e.g., use of data analytics). Research limitations: Limited cases explored in this study tend to be more context-specific and, hence, the output might hinder the potential for future applicability. Practical implications: The study has revealed several implications for practice at a micro and macro level. At the micro level, Malaysian accountants/auditors require more training/acquisition of competencies in both the techniques and use of Big Data analytics. At the macro level, common international auditing standards may need to be achieved and a faster global dissemination of technological advances. Originality/Value: As the topic is still at its infancy in the Malaysian context, the results of this study could provide a novel framework for future investigation, especially the prospect of arming with the latest IT related competencies to enable accountants/auditors to be more mobile and employable in international job openings.

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