Манипулативност и медиен дискурс
Manipulation and Media Discourse

Summary/Abstract: This paper deals with the manipulative potential of media discourse and in particular that of the tabloid press. The difference between manipulation and persuasion is clarified, and theories explaining the manipulative influence of the media on their readers are outlined such as Perse’s theory of uniform effects, Handelman’s method of 'limiting manipulation’, along with Noam Chomsky’s theory of manipulation strategies used in the contemporary press. Media ‘hyperpresentation’ of the elite, the presence of a ‘partial/ semi-reality’and the existence of ‘parasocial interaction’ between the rich and famous and the readers are also taken into account as a cause for the manipulative effects in the media.

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