Facebook jako kanał dystrybucji informacji pomiędzy bankiem a klientami
FACEBOOK AS A DISTRIBUTION CHANNEL OF INFORMATION BETWEEN BANK AND CUSTOMERS

Summary/Abstract: Dynamically changing enterprise environment and the development of information technology pose a lot of challenges in front of each business unit, and especially in front of banks as institutions of public trust. Distribution channel of information between banking enterprises and buyers of their products and services increasingly provides a Facebook as a social networking site which allows interaction with customers, asking questions, exchanging insights, observations and comments. The purpose of this article is to present the social networking site Facebook as a distribution channel of information between the banking business and its customers.

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