Методи за усилване на комуникационния ефект чрез допълнителни сигнификации в типографските пространства
Approaches for the enhancement of communication effect via additional significations in typographic fields

Summary/Abstract: The article is analyzing different approaches for the enhancement of communication effect via signification of type and composition. Starting with the choice of typeface and its possibilities for transmitting additional messages through historical connotations, the forms and weights; continuing to the reshaping of letters into images that convey information through several channels, and up to the different composition approaches, which create: visual hierarchy for leading the eye and for directing the perception of information, depth and spatiality make design real, and the feeling of motion vitalizes typographic fields. These approaches help deliver information, which is perceived by the audience before the message is read, additional meanings are layered, and approaches are created that favor the perception of message and thus communication effect is enhanced

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