Качество в медиите – критерии за оценка и ориентири за маркетингова политика
Quality in the media - evaluation criteria and marketing oriented policy

Summary/Abstract: In media science there is no absolute and generally valid definition for media quality. Judgment for media quality is in the eye of the beholder. So everyone defines media quality in a unique way. The purpose of this article is to suggest possible criteria, with which we might consider a media qualitative, with a focus on the quality of journalism. Considering there is no generally valid scientific definition for media quality, the author is gravitating round different sciences, aiming to understand and point out what might be considered as good characteristics proving media quality. The conclusions from the scientific review are supported with the results of an empirical research. The empirical research is composed of 25 in-depth interviews with experts working in media in Bulgaria and experts working for communication, media and sociological agencies, that had accomplished projects for the media.

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