Ways of attracting customers in the commercial banks
Ways of attracting customers in the commercial banks
Author(s): V. Kravchenko, A. MogileySubject(s): Social Sciences, Economy, Psychology, National Economy, Business Economy / Management, Micro-Economics, Sociology, Financial Markets, Marketing / Advertising, Socio-Economic Research
Published by: Кіровоградський національний технічний університет
Keywords: Deposit; credit; credit policy; commercial banks; competition; resources; management methods; tools deposit policy; penalties;
Summary/Abstract: The article considers the deposit policy. The use of banks of price and non-price methods of attraction of free money resources. Proposes to introduce a tool - «deposit with interest payment in advance» and the direction of reducing the risk of early termination of the deposit agreement.
Journal: Наукові праці Кіровоградського національного технічного університету. Економічні науки
- Issue Year: 2013
- Issue No: 23
- Page Range: 218-223
- Page Count: 6
- Language: English
