Ways of attracting customers in the commercial banks Cover Image

Ways of attracting customers in the commercial banks
Ways of attracting customers in the commercial banks

Author(s): V. Kravchenko, A. Mogiley
Subject(s): Social Sciences, Economy, Psychology, National Economy, Business Economy / Management, Micro-Economics, Sociology, Financial Markets, Marketing / Advertising, Socio-Economic Research
Published by: Кіровоградський національний технічний університет
Keywords: Deposit; credit; credit policy; commercial banks; competition; resources; management methods; tools deposit policy; penalties;

Summary/Abstract: The article considers the deposit policy. The use of banks of price and non-price methods of attraction of free money resources. Proposes to introduce a tool - «deposit with interest payment in advance» and the direction of reducing the risk of early termination of the deposit agreement.