Determinants considered by Polish seniors when purchasing food and some durable goods
Determinants considered by Polish seniors when purchasing food and some durable goods

Summary/Abstract: The ageing of societies is a commonplace process. It accompanies the development of the worldpopulation, although with different intensity. Age structures undergo transformations because of quantitativeand qualitative changes affecting the course of demographic processes such as fertility, mortality,and migration, which are explained by general laws formulated by demographic transition theory.Moreover, human life expectancy is extended by continuing socio-economic changes, increasinglyfast technological progress, rising living standard of populations, and advances and achievements ofmedicine. As a result, the number of elderly people grows faster than the number of births.Elderly persons are increasingly often perceived as a desirable and appreciated group of customers.They are important not only as consumers, but also as an object of research. The increasingproportion of elderly consumers and their economic emancipation have a significant effect on boththe level and structure of consumption.The aim of the article is to identify the shopping behaviours of elderly people in terms of consumerdecision making. A short introduction is followed by part one of the article, which explainsthe notion of consumer behaviours and presents their major determinants. In part two, after theresearch methodology and the selection of the sample are discussed, the key factors affecting thepurchases of food articles and selected market goods, alternative consumer trends, and places whereolder persons do their shopping are analysed.

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