Identyfikacja i analiza trendów rozwojowych w przemyśle spożywczym w Polsce
Identification and analysis of future trends in food industry

Summary/Abstract: Food industry is a sector, which specificity strongly influences innovation activities, whereasthe level of its innovation in Poland is relatively low. The strong position of consumer on the market,more widespread awareness of the impact of food on health, Poles nutritional conservatism, shorteningof the life cycle of products and companies, and the related need for constant observation ofthe market, identifying the needs and quick delivering an product in accordance with the preferencesof the consumers are the factors that most strongly affect innovation in food production. Extremelyimportant is also accelerated flow of knowledge and information contributing to technological progress,growth of non-price factors in the construction of the competitiveness of enterprises, includinghigher and higher quality requirements, globalization and liberalization processes, which causenew businesses competition on the market.The effects of pro-innovative activities should be specific new products, new technologies, neworganizational methods, or marketing strategies, which have a chance to become a very importantfactor in the economic development of Polish companies.In an article the future trends in the food sector were identified and analysed based on secondarysources, with special attention to demographic and social changes taking the place in Polandand Europe shaping trends in human nutrition and domestic consumption of food products. For theirverification there were used the results of a foresight and technological expertise in the strategicvision of the development of the Polish food industry with an indication of the priority directionsof R&D for the sector in the perspective of 2030. As the most important directions of developmentof the food industry the production of functional food, organic, minimally processed, traditional,local, convenient, HoReCa, low-calorie, personalized food were determined. Polish food industriesin these areas are able to fill in a niche existing on the market.

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