Проучване на потребителския интерес към селскотуристическия продукт в региона на Средните Родопи
Studying Consumer Demands for Rural Tourism Products in the Region of the Middle Rhodopes

Summary/Abstract: The abundance of diverse and well-preserved natural features specific heritage and anthropogenic factors make the territory of the Middle Rhodopes attractive for tourism during all seasons of the year. Many of the villages in the region over the past 20 years have established themselves as destinations for rural tourism. The paper summarized the results conducted among residents of the municipalities of Plovdiv, Pazardzhik and Stara Zagora survey on opinions and attitudes towards rural tourism product in the region of the Middle Rhodopes. As was clear from the responses to the survey, residents of large cities are the main users of rural tourism product, their opinion is very important and should be taken into account in the formation of rural tourism product. Most appeal ability factor for consumers (actual and potential), according to respondents’ presence of the original rural setting “precisely the essential content of rural tourism. Necessary, on the one hand, to keep the originality and authenticity of the region and objects, and another to create and convenience for tourists in terms of easy accessibility, infrastructure, quality of service and more. The aim of the article is to examine consumer interest in rural tourism product in the region of the Middle Rhodopes. So they explored the factors that attract users of rural tourism product in the region.

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