Пословнa комуникацијa електронском поштом
Business e-Mail Communication

Summary/Abstract: This paper presents a discourse analysis in the business e-mail communication with the aim of determining formal and informal linquistic characteristics. Researched corpus has been based on 148 e-mails exchanged between a manager employed in a marketing agency and his clients. The research is based on Speech Act Theory and Theory of Politeness. It has been found that the analyzed business e-mail correspondence is mostly characterized as informal, even with the characteristics of colloquial communication, unlike the expected characteristics of formal business style.

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