Yeni Kültür Turizmi Destinasyonu: Olba Antik Kenti
New Culture Tourism Destination: Olba Antique City

Summary/Abstract: In this article, the importance of ancient city of Olba, which is located in the Mersin province with its historical and cultural structure and high tourism potential in terms of cultural tourism, is evaluated in terms of cultural tourism. The concept of culture has a wide content including factors such as art, language, history, religion, architectural structure, life style. Tourists travel to get to know the cultures of many countries that are strangers to them. Thus they have the opportunity to see and recognize the cultural values belonging to different nations in place. Mersin province also has high tourism potential with its historical and cultural texture in addition to natural beauties offered by the it’s geography. Although Mersin is an important tourism destination in Turkey, it could not be reach high tourism mobility and the number of tourists and the share of tourism in Turkish economy remained low. The ancient city of Olba is candidate to an attractive destination for cultural tourism. Despite the attractive of the ancient city, the reason why it can not see the deserved value is in lacks of promotional activities. It is thought that the city will gain advantage from cultural tourism movements as an attractive center with the suggestions presented in article.

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