A GENERAL OVERVIEW OF INNOVATION AND INNOVATION STRATEGIES
A GENERAL OVERVIEW OF INNOVATION AND INNOVATION STRATEGIES

Summary/Abstract: In today's fast-paced economy, the concept of innovation often comes to an end as one of the key elements for businesses to succeed and survive. The notion of innovation, which is closely related to academics, business executives, CEOs, marketing practitioners and business people, is often referred to as a new intellectual mindset, theoretical practice, or a transformation into practice. In order to realize this idea or theoretical transformation that can be seen as a reflection of science industry cooperation, it is thought that the conceptual bases of innovation and innovation strategies should be placed in the mind first and this concept should be subject to further research. For this reason it is crucial to provide basic information that can be useful for industry, business world circles and local and central decision-making bodies, which are working actors. The aim of working towards this importance is to create a conceptual framework on the innovation and innovation strategies by making a literature review and to raise awareness about the subject. It is also aimed to prepare the ground for examining the relation between the concept of innovation and different concepts.

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