RENEGOTIATING MEANING IN MULTIMODAL MEDIA CONTEXTS
RENEGOTIATING MEANING IN MULTIMODAL MEDIA CONTEXTS

Summary/Abstract: With the exponential growth of digital technology, multimodality has become a normal state of communication (Kress, 2010). The emergence of Web 2.0 environments and the shift of Internet to accommodate highly interactive contents have generated new attitudes towards language and text. Drawing on recent related literature (Hesmondhalgh 2013, Danesi 2016, Tannen and Trester 2015), and relying on research carried out in the field of media literacy, the paper aims to prove that the internet has encouraged a dramatic expansion in the variety and creativity of language. Building on a comparative approach, online and offline communication instances exemplify how meaning is created and negotiated. Bi- and multilingualism, biliteracy, code-switching and language loyalty on digital platforms are also analysed. The relevant findings of the research may assist instructors while designing relevant teaching material to illustrate the importance of decoding medialects to construct meaning.

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