ІНФОРМАЦІЙНА СФЕРА ЯК ЧИННИК ПОСТІНДУСТРІАЛЬНОГО СУСПІЛЬСТВА
Information field as a factor in post-industrial society

Summary/Abstract: Information fields define the structural information space. The movement of information – information flow, which is a concentrated source of information and drive business communications channels. Information space in cultural conceptions of modernity doesn’t remain aloof transformation of functioning of communication, thereby creating a special environment of transboundarity, interactivity and mobility, updating and implementating activities for contemporary cultural flows. Contemporary society tends to form in this area and their own resources modify (or simulate) the importance accustomed to traditional resources. Thus, the information space in this area reveals a favorable environment for the creation of competition, geopolitical relations, social transformation, the changing nature of cultural science in the environment. Accumulation of information resources contribute both to changes the areas of cultural processes and defining new priorities. Computerization and informatization change cycles in cultural areas.Modern cultural processes largely through information and communication networks are trying to flatten somehow problematic manifestations of the globalization of society. There is a struggle for national identity, meaning vital component in the formation of mentality.Russian political scientist Sergei Kurginyan clearly expresses remarks: "Democrats have led the authorities to the media, led by the creation of new cultural codes and the destruction of old". There is no doubt that journalism has become today a factor of cultural processes of state and the world, as demonstrated by the theoretical foundations of the science "journalism"."Effectiveness – a special form of performance, defined as a specific part of journalism in addressing socio-economic, commercial, cultural, etc. set of tasks and measured steps taken by the authorities and media materials". Modern journalism leveled down sharp reaction in relation to a particular event or person. Norms of social life was the effectiveness of journalism in a passionate journalistic words, the power of publicity in civil speech and thought in movement, relaxation appealing presentation of information to an individual official. Information space service allows humanism ideas to spread in cultural processes of modernity, which is especially valuable in times of globalization as a problem of conflict. Systemic crisis of spirituality and morality brings human values only to consumer perceptions. Ignoring scientific and cultural habits of social life, individualism enrichment and spread consumerism in all casts to life under the new law in the new world. Cultural deformation resulted in the loss of traditional values. Cultural environment relies only on the isolation of the information space, more capable of unidirectionally negate the differences between the real world and design puzzle values, which have been being created for thousands of years by our ancestors.The information environment in the field of contemporary cultural processes, which is nearly the one in the whole system of information communication, saves a factor set of traditional values, ethical moral, cultural and historical ethos. This wasn’t prevented even by the processes of globalization with all following negativisms. Spiritual decay of society has led to spiritual and cultural abandoned society. Goodness, love, spirituality become commodities information product of cultural significance. Trying to keep the distinction between ethno-cultural national identity within the country programs of cultural values take priority place. This complex burden they put on their shoulders against global processes that have absorbed social institutions, ideological isolation and don’t respond to the vulnerability of unprotected society on these issues. Defective non-equivalent information between central and regional mass media here has played an important role. Generally oriented human values, social orientation, distribution of samples filled with intellectual heritage just got their priorities for regional media. This will be discussed in the following articles.The initial level of perception and thinking of modern video industry is represented informational products cultural significance, especially the game. Backed up by the business and political platform technologies and engaged political elites tolerate certain information grid failure, along with representative values of the highest quality program "Culture" on Ukrainian television and radio on numerous private information channels, coverage of state and non-state value. Modern lifestyles can deprive us from becoming more common and significant impact of the Internet. Its prerogative of freedom of choice – a tempting interpersonal communication – the fastest time to overcome, transparent rid helpful information manipulation by man. And along with the promotion of "everyday life" in art and culture, the respondent is wise to not be "all", and select high-end product and ask fullness. Finally, there is a viewer, which turns (or switches) channel, and the one who is looking for a program with the individual requirements of your consumer existence. Not "goldfish on a plate" and search options "growing goldfish. "Foolish cultural expansion has demoralizing effect on public opinion characteristic of the society with the right choice, actually for the society which is called democratic. Sidedness in these areas threatens with the appearance on the map of the world totalitarian society. Uncritical perception of information product in cultural heritage contributes to aggression, underdevelopment of emotional areas, the desire to be like everyone else, cause aggressive behavior and primitive systems of life.

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