Семиотичният саботаж – възможност за свободното публично изразяване срещу платената комуникация
Semiotic Sabotage – an opportunity for the free public speech against paid communication

Summary/Abstract: Semiotic sabotage or Culture Jamming, as accepted, is one of the most exciting phenomena in contemporary culture. In the form of sabotage over commercial or political marketing activities, as anti-advertising, subvertising or in a less aggressive form of a social advertising, this phenomenon is able to introduce a really overwhelming noise in the communication chain and even to turn the initial message upside down. In the context of a highly commercialized access to the traditional publicity channels Culture Jamming might be an ideal opportunity to popularize some alternative positions – easily, for cheap and quite fast, although often on the edge of the law. Considering the growing scale of global environmental, social and political challenges due to the dominant culture of overconsumption, that might also appear to be a good possibility for restoring the relative equality between commercial, paid communication on one side and free public expression on the other. Here we discuss this possible reaction toward those aggressive semiotic surroundings where human’s real interests and the ones of the community find less and less attention.

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