KULTURA KONVERGENCIJE: POJAM I KRITIKE
CONVERGENCE CULTURE: THE CONCEPT AND THE CRITIQUE

Summary/Abstract: Convergence is often listed as the key characteristics of media in the digital age, while the concept of convergence culture originates from the attempt to avoid techno-centric view on the changes brought by the computer network. The aim of this paper is to provide an analysis of convergence culture and the attributes it has according to Henry Jenkins, and to critically examine the applicability of the term to the totality of computer mediated communication. The thesis that convergence culture is prevailing or desired culture in the digital environment is challenged by the views that not all internet users are productive and creative, that amateur production of internet content is in fact free labour capitalized by internet corporations and that participation in digital culture does not expand or deepen citizens’ participation in social life.

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