Szamanat Newsstands: Polish Press Dedicated to Alternative Medicine Cover Image

Szaman w kiosku, czyli polska prasa poświęcona medycynie niekonwencjonalnej
Szamanat Newsstands: Polish Press Dedicated to Alternative Medicine

Author(s): Judyta Ewa Perczak
Subject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: alternative medicine; natural therapy; advice press; niche press

Summary/Abstract: This article discusses the small but interesting contemporary Polish alternative medicine press market. Unlike other press segments, this one is dominated by the Polish capital contributed mainly by small companies or institutions; however magazines based on foreign licenses have appeared in recent years. This segment includes scientific and specialist as well as popular magazines publishing articles by both recognized authorities on medicine and natural therapy practitioners, or even readers. The magazines in question promote treatments recognized by the official medicine as well as more controversial ones. This article also includes an overview of terms and definitions related to alternative medicine.

  • Issue Year: 2016
  • Issue No: 4 (228)
  • Page Range: 727-750
  • Page Count: 24
  • Language: Polish