Stan i perspektywy badań nad polskim systemem medialnym
The state and perspectives of research of Polish media system

Summary/Abstract: The subject of the article is the research conducted on Polish media system. The author notices that despite the isolation of the environment of Polish scholars from the mainstream of worldwide research on media, its output remains known to them. They have developed their own research paradigm invoking both social and human sciences to equal extent. After 1989, along with the logic of the evolution of Polish media system, the following phenomena were analyzed: pluralism, concentration and monopolization of media system. Furthermore, specific issues were raised, such as: economic aspects of media functioning, media law, public media, evolution of journalism as a profession, convergence and digital transformation. The author postulates that in the near future the following research should be continued or initiated: digitalization of media transfer, new media, especially social media and technological determinism. Such research should be inspired by global achievements but ought to be linked more strongly to actual problems of Polish media system. However, more public assets than currently channeled are required to conduct them.

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