Національний одяг як чинник етнокультури в контексті українського етнодизайну
National clothes as a factor of the ukrainian ethnic culture in the context of ethnic design

Summary/Abstract: Purpose of Research is research of the use of reasons folk the suit of Ukraine in practice of professional artists and designers of XX-beginning of XXI item To rotin in a civilized manner social the phenomena to which the personal interest is related folk clothes as by the factor of etnoculture. To consider the examples of the use of reasons folk a suit in the context of Ukrainian etno-design in activity of houses of fashion and in creation of row of leading designers. To analyze projects which will popularize a folk suit in modern society.The article deals with the national costume as a source of inspiration for the Ukrainian designers. The folk costumes and their interpretation is the instrument, which helps to emphasize national, ethnic cultural identity in the multicultural environment of the modern world. Therefore, the research of the national costume as an important factor and the source of inspiration is very actualized in the context of Ukrainian traditions of ethnic design. Methodology. The methodology of the research is based on historical, art criticism, socio-cultural and system-structural methods, which is based on an analysis of the influence of decorative and applied arts on the formation of ethnodesign.Scientific Novelty. The cultural aspect of the national motifs in Ukrainian contemporary fashion design is shown. The trends of the Ukrainian modern fashion are characterized. The figures of it regularly turns to the traditions of the national dress. The significance of Lviv National Academy of Arts as a training centre for the professional designers is highlighted. Its graduates often use in their professional activity different ethnic motifs. The author lists up the names of the leading Ukrainian designers and fashion designers, who often refer to national motives.

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