Ethical orientations of Russian-speaking journalists in Estonia
Ethical orientations of Russian-speaking journalists in Estonia

Summary/Abstract: This study explores ethical orientations and ethical distortions that can be spotted with some Russian-speaking journalists in Russian-language journalism in Estonia. The article builds upon the assumption that a number of external indicators and institutional factors such as editorial policies as well as the political and economic background have a major influence on the ethical orientation of the journalists in Estonia. The study, employing the concepts of media accountability and journalism culture, utilizes both qualitative and quantitative research methods. The qualitative semi-structured individual interviews were used to understand and explain the implicit reasons, opinions, and motivations of the Russian-speaking journalists in Estonia. The quantitative research then enables the quantification of the journalists’ attitudes, opinions, behaviours, and other defined variables – and generalizes the results from a larger sample of actors.

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