Źródła finansowania niemieckich przedsiębiorstw piłkarskich
Sources of financing of German football enterprises

Summary/Abstract: Progressive globalization and commercialization have had influence on the functioning of football enterprises. As a result the mode of action of those companies that today are more focused on the pursuit of equivalent of economic and sporting purposes has been changed. The development of actors appearing in the German 1.Bundesliga would not be possible without internal and external sources of financing. Among the most important ones are revenue derived from the organization matches, sponsorship and selling of media rights. It is also necessary to achieve numerous infrastructure investments by football enterprises owing to funds sourced from banking sector (mainly long-term loans). The result of the investment was the development of the necessary infrastructure – stadiums and training centres. Thus, the quality of the product that is offered i.e. football match, improved the range of services offered to consumers and sporting spectacle increased. Avoiding an excessive risk, diversification and professionalization of business and reasonable managers decisions led to a situation in which: a) since 2010 ownership of capital has exceeded liabilities, b) most of the subjects have achieved a positive financial result, c) turnover in 1. Bundesliga has regularly increased.

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