Internet Marketing Theoretical Aspects
Internet Marketing Theoretical Aspects
Author(s): Margarita IšoraitėSubject(s): Media studies, Marketing / Advertising
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: internet; internet marketing; internet marketing strategy; internet marketing tools; internet marketing planning;
Summary/Abstract: Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online marketing consists of many particles: the marketing plan, strategy, cost evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant work: to invest the time and money. Here, everything is used: website, social networks, online direct marketing, multi-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall corporate marketing, as the Internet has become not the main communication tool with customers.
Journal: Ecoforum
- Issue Year: 6/2017
- Issue No: 1
- Page Range: 0-0
- Page Count: 6
- Language: English