The Quality and the Price of the Products as Factors for а Competitive Advantage in the Companies in the Republic of Macedonia
The Quality and the Price of the Products as Factors for а Competitive Advantage in the Companies in the Republic of Macedonia

Summary/Abstract: The purpose of this study is to find out how much the price and the quality of products create a competitive advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis. In this study, the importance of the quality of the product, the improvement of the quality of the products; as well as the quality as a factor that creates competitiveness is analyzed. From the price’s point of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the price of the product. The purpose of this study is to find correlations between the importance of the price and the quality of the products. Whether the consumers care more about the price, less about the quality; and vice versa: they care more about quality than they care about the price.

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