Strategic Management as Shaping of the Future
Strategic Management as Shaping of the Future

Summary/Abstract: Business success is the result of the business strategy defined by the company. Implementation of the strategy is a key lever for sustainable development and survival of the company. Quality strategic management is the difference between companies that have success and those in which this success is missing. This paper views the strategy as a comprehensive view of the enterprise, then deals with the strategic management of the company as well as the interaction with the environment and analyzes the strategic management as a consistent behavior of companies and all this in the light of strategic management as a way of shaping the future of the company. For strategic management as a consistent behavior we give the example of Wheel-Hunger’s model of strategic management.

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